St. Amour, Inc was founded in 1993 by Susan and Daniel Nicolas.
The ROCKS N’ ROLLS cookies were Daniel’s Childhood cookies and the name of the cookies was put together by Susan on the very same day they decided to start a food related business as both are avid foodies.
The ROCKS N’ ROLLS’ name takes roots in these cookies very own Mediterranean history and was put together by Susan.
In Daniel’s extended family women made these cookies on Sundays at the local bakery, which had a brick oven. They would roll little amounts of dough in the palm of their hands and form little rings . But when they got fed up with making rings they would just throw little blobs of dough on the sheet-pans, hence the rocks. Daniel’s mother would take out half the sugar the recipe called for so his dad who was diabetic could have them too. Kids ate them dunked in their 'café au lait' in lieu of cereals, which did not exist back then in Daniel’s native country .
That day, in 1993 while sitting at the dinning room table Daniel said to his wife.
– “Find me a name for these cookies. I am designing the logo right now.”
Without hesitation Susan replied
- “ Well, some are made like Rings and some are made like Rocks….
ROCKS N’ ROLLS” and that was it.
They were quickly established in then emerging Natural and specialty Foods markets through out California and in 2003 were SELECTED to be featured in the WeightWatcher’s COMPLETE FOOD COMPANION book, Bible so to speak of people on a Weight Watch.
Designed for specific segments of the population
1 - Did you know that there are 20,000 Weight Watchers meetings per week in the USA?
2 - Do you know that with one bag of Rocks N’ Rolls cookies and a little bit of butter, you can make a wonderful pie crust?
3 - The 7 flavors of Rocks N' Rolls are: (1) Lemon/Vanilla ; (2) Orange and Chocolate Chips ; (3) Cinnamon ; (4) Praline ; (5) Raspberry and Chocolate Chips ; (6) Almond ; (7) All Chocolate.
4 - If they are not in your region you can do either of the following.
a) Ask for the Grocery Buyer at your local store and give them our number: 714-754 1900 or
b) Call us and order direct. We sell by the case only. One case is $55 (12 bags - mix and match flavors). This includes UPS ground shipping anywhere in the contiguous United States.
If you or someone you know have a baby teething we also make what mothers call the Rolls Royce of Teething Biscuits http://www.teethingbiscuitsforbabies.com---If you know someone who is Celiac or is allergic to wheat, we also manufacture the most delicious Gluten Free Madeleines cookies as wellas incredibly good Butter Wafers.---We are working on our Affiliate program.Please let us know if you are interested in becoming an affiliate.Why not make a few bucks with a product you support?
Last Updated (Wednesday, 22 September 2010 18:31)
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